“From this sprung an ingenious idea which became hugely popular and has kept her career going since: virtual singing Anagrams. Reay began recording a song every Thursday to coincide with the clap for carers: kids, adults, artists and businesses began sending in videos and photos every week which documented their lockdown activities, which Reay then turned into videos which she shared on social media. She soon got a following, and started to get requests to sing songs for birthdays, cancelled weddings, cancelled parties and postponed events.”

#finitoworld #musicindustry #georgiaheneage #doorstepgigs #doorstepperformances #businesspivot #musicbusiness #musicinpandemic #musicinlockdown #annareay #annagrams

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